It’s Super Bowl Sunday this weekend (Monday for us Kiwis) and amongst all the hits, sacks and touchdowns are some of the biggest film promos of the year. And no one does it bigger than Marvel and Disney. Last year it was The Avengers…and this year it’s Iron Man 3.

To prove that they have spent a squillion dollars to get their film noticed by 1 billion people a new poster and teaser clip have been released. The rather awesome poster shows Tony Stark (Robert Downey Jr.) in free fall after taking a beating – at the hands of The Mandarin (Ben Kinsley) no doubt. The teaser clip shows the inside of Tony’s house being destroyed with Tony and Pepper in it, and we get our first glimpse of Guy Pearce as nano expert Dr. Aldrich Killian – he’s looking particularly evil. Check ’em out. And look out for loads more Super Bowl promo in the next few days.

Super Bowl TV Spot tease:

The awesome new poster:

Iron-Man-3-Superbowl-New

Lovin’ the poster? Excited to see the new spot?

Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has haunted him: does the man make the suit or does the suit make the man?

Directed by Shane Black, the film stars Robert Downey Jr, Guy Pearce, Cobie Smulders, Gwyneth Paltrow, Paul Bettany, Rebecca Hall, Ben Kingsley, Jon Favreau, William Salder, Don Cheadle, William Hunt, James Badge Dale and Ashley Hamilton.

Iron Man 3 is due for release in New Zealand on April 24, 2013 – one week ahead of both the US!